Social listening means tracking mentions of your brand on social media, news channels, and forums.
It is essential to know what people are talking about your and your competitors' brand on the web. Moreover, customers love when companies interact with them on social media.
Using a brand monitoring tool will help you to build a strong social media reputation, open new channels for promotion, and help you to be a few steps ahead of the competition.
You need to pay attention to the main features and price before choosing the best tool for your business.
Mentions - is the number of possible mentions to track on social media or the web.
Keyword - is a word or phrase used to find relevant mentions of a topic, a product, a place, a service, or anything else you want to track.
Platforms supported - this field shows you on which platforms tool will monitor your search query. Here you must consider what channels are the most important for you.