Social Media Tips For Small Businesses That Work

To-Do List:
1. Have a plan
2. Concentrate on the most appropriate channel
3. Understand your target audience
4. Build and maintain relationships
5. Grow your customer base
6. Develop compelling visuals
7. Prioritize quality over quantity
8. Employ the best social tools
9. Respond to discussions relating to your business on social media
10. Develop a content calendar
11. Monitor and improve your overall performance
12. Build a relationship with similar business experts
13. Learn and try out new things
14. Combine the Offline with the Online

It is important for small businesses or any other business to have multiple methods of interacting with their customer base. Phone calls, emails and opt-in forms on websites have their benefits but platforms like Facebook, Twitter, Instagram, and other social media platforms are very important for customers to ask questions and post reviews about product or service delivery. These social media platforms help build awareness, interact with existing customers and grow client base. And as a matter of fact, studies have also shown that 90% of marketers recognize the importance of social media for small businesses. 

Although, social media might be one major thing marketers running low on time write off their to-do list but social media is very valuable in finding customers that directly impact sales and the bottom line. While searching and keeping customers is a demanding effort, it is similar if not more vital to build and maintain the relationships with the customers that already exist.

Poor customer relations and experience can spread like wildfire through your customer base and have adverse effects on the business you have relentlessly worked so hard to build. These poor customer experiences are very dangerous if your business is not engaging socially with your customers because they would be undetected until it is terribly late. However, the number of social users ready to purchase from you will greatly increase if the social media is utilized, not only for posting but for engaging with your target market.

Below are 14 social media tips, small businesses can take advantage of in driving sales, build brand awareness and target new markets.

1. Have a plan

The first step to any successful business strategy begins with an excellent plan. A social plan will help you analyze and measure your social media outreach. Developing a social media plan guarantees that all social media efforts are in line with certain business objectives.

Developing a social media marketing plan requires you to:

✅ Create social media goals and objectives that abide by the SMART framework which are specific, measurable, attainable, relevant and timely. 

✅ Learn about other competitors and develop social media listening techniques that can provide insights into what produces results and what does not.

✅ Get inspired by the success of other small businesses in other industries.

✅ Develop a social media schedule for providing the appropriate content at the proper time using the most ideal channel. 

2. Concentrate on the most appropriate channel

There are several social media channels online but it doesn’t mean you should have a presence on every one of them. Facebook? Instagram? Reddit? Twitter? What to choose?

For small businesses just beginning their social media outreach, it is recommended to carry out a survey on the most preferred social media channel for your clients. How to do that?

For sure I know that’s not an easy thing to do it manually and, of course, it’s time-consuming — but anyway it’s possible. For small teams with a lot of tasks, any process must be automated with special social media monitoring tools for that. The same thing with monitoring your brand’s and competitors’ performance is obligatory to learn your online key conversations better. 

Small businesses can also evaluate the activity of competitors to discover the channels where they concentrate more of their efforts and follow suit. This will increase your brand recognition and awareness.

3. Understand your target audience

Small businesses use social media platforms to connect with their target audience. So you should create a strong image of who is engaging with your online presence and your current customers. The first group of people you need to help with learning your product and the second by offering your help and giving useful information when it is needed. You can do it by listening to online conversations all across the internet.

The same is with generating new data on your customer base. Don’t ignore evaluating the social media plan of your business by further using social media analytics and listening tools. Compare effective and ineffective methods of connecting with prospects to your existing client base.

4. Build and maintain relationships

A major advantage of social media in contrast to other marketing channel is the ability to interact with your customers. Interacting with your customers and providing prompt solutions to any issues they have will develop a stronger relationship that will increase sales. A report from Research Now and Twitter indicated that 93% of customers following social handles of small businesses on Twitter intend to purchase from them.

Social media platforms can also help small businesses connect and build relationships with other influencers and entrepreneurs in a similar industry. Studies have shown that micro-influencers (with at least 10,000 followers) can help build brand trust and it is very cost-effective for small businesses.

5. Grow your customer base

Implement social media tools to connect with new prospects once you’ve taken over your primary market niche. You can grow your audience by launching campaigns that will extend to a larger audience related to your industry.

Social media platforms like Fammio can also be utilized to bring in new customers to your business locally by monitoring, interacting and building relationships with local businesses in your vicinity.

6. Develop compelling visuals

A picture they say is worth a thousand words. If this is true, and the average English words are about 5 letters, it would, therefore, require 35.71 Tweets to tell a story that can be shared with a single image. 

Also, studies have shown that people are more likely to engage with posts containing visuals such as a photo, video, GIF or infographic. Social media platforms like Snapchat, Instagram and Pinterest are visually inclined which implies that an appealing visual element is required to engage your audience on these platforms.

7. Prioritize quality over quantity

You obviously don’t have to engage in almost all the social marketing platforms available for small businesses. Quality content on a few important social media channels is more important when connecting with your target audience than having a social media presence on all platforms.

Ensure to always provide value in your social posts rather than focusing on only pitch and sell which is less appealing to gain more followers. Don’t forget that the main purpose of social marketing is to develop relationships. Try to always be honest and offer quality content.

8. Employ the best social tools

There are social tools aimed at improving the effectiveness of your social media marketing outreach for your small business with very few social marketing teams. 

Social media listening tool like Famm.io can help track and monitor all brand mentions, important social discussions and conversations and discover social media influencers and content creators.

9. Respond to discussions relating to your business on social media

Apart from monitoring all your brand mentions and online discussions, it is also important to respond to the comments of your audience on social media. There would be both positive and negative reviews about your brand that you will need to respond to. You can also employ a tool that can manage all your social discussions and help you provide an instant response from a single platform.

10. Develop a content calendar

If you truly want to consistently remain on social media, you need to create a schedule and prioritize which will give you enough time to unwind and respond to comments from previous posts. Develop a content calendar or schedule and discover the content others are posting and when.

Simply discover the type of content that engages your audience, then create high-quality content to share and determine the number of times they would be published on all your social media profiles or networks.

11. Monitor and improve your overall performance

It is important to monitor the social strategies you have implemented that works and doesn’t, which will enable you to adjust and improve on the outcomes you get. You need to start finding better ways of improving the results once you have discovered the impact of your social strategy. You can also implement some modifications that will gradually improve your success by using A/B testing.

12. Build a relationship with similar business experts

Relationships are very important especially in the world of social media.  Establishing a professional network or responding to your brand comments is also as important as reaching out to similar experts. This will enable you to make critical connections since you will concentrate on people throughout the time you’ll be spending online.

13. Learn and try out new things

It is important to know that it is not compulsory to be an expert in all social media areas to achieve your marketing goals especially if you are still a new social media marketer. Spend valuable time to discover the ins and outs of some of the platforms and don’t be scared of doing things a little different. Do a/b test, run your ads, create banners, don’t hesitate to experiment, cause without doing anything you won’t know what the channel or method was the most effective for you. 

14. Combine the Offline with the Online

Social media channels can be used to promote special sales and deals. With the proper hashtag, you can easily combine both offline and online marketing. You can also develop a location hashtag for an offline event such as a charity ball that can help you reach out to local audiences. Don’t forget to always develop a branded hashtag for your marketing outreach and products. Hashtag tools can help you come up with new ideas on hashtags and also display the possibilities of certain phrases and words.

 Final thoughts

Social media tools can help you connect with new potential clients, build a relationship with existing customers and improve your brand awareness. You can start very small with a few social networks if the opportunities look frustrating and follow these tips to establish a solid social media presence online with time.

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