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How To Find Micro-Influencers For A Startup

Social media influencer marketing is set to become worth over $10 billion by the year 2020. It’s an immense number in comparison with previous years.

Influencers can be classified into 4 main categories, that are: 

  • Mega influencers (more than 1M), 
  • macro-influencers (100,000 to 1M followers), 
  • micro-influencers (1,000 to 100,000 followers), 
  • nano-influencers (less than 1,000 followers). 

Whilst it appears as if the difference between these all categories is simply the size of the audience, the distinctions are surely way more nuanced. 

So if you want to dive into the productive era of influencer marketing, you must have an idea of micro-influencers. Compared to other types of influencer marketing, micro-influencers provide more benefits and the best ways to work with. Here you go!

Who is micro-influencer?

Micro-influencers are actually content generators on social networks. They predominate in niches, such as travel, beauty, community, fashion, and photography. However, we won’t ignore B2B influencers. I was really surprised when came across Instagram posts on email marketing and social media engagement studies. Micro-influencers communicate with their audience regularly, and consequently, they create high engagement in the shape of an active audience.

At present, many individuals on social networks follow high-profile influencers, who post sponsored content by partnering up with brands. Since they simply post regarding their own experiences, they are highly trusted by their audience. Also, they are perfect for constructing long-lasting relationships with businesses as well as followers.


Why it is better to find micro-influencers for a small company than to start from a macro?

Being a business, it tends to be a serious and huge task to appear to be valid and authentic to your audience. Whilst it is less complex for smaller organizations, as they’re seen as progressively “human” compared to the greater ones, it stays a challenge in any case. You have to win the trust of your audience and create a solid brand image. 

This is where micro-influencing comes to the rescue. Because it uses the influence of famous personalities on social media and even adds a touch of originality to your brand by real users. When micro-influencers endorse your services and products, their following can see those endorsements as authentic reviews and perceive those reviews to be true.

Here are the advantages a business gets by working with micro-influencers: 

  • Niche following

As the size of the following of the micro-influencer is genuinely not a lot, their audience is more likely to grow only due to their interests. Those who are keen on what the influencers post on social networks will surely follow them. This allows you to connect with an exceptionally targeted crowd on social media for your brand identity. 

On the off chance that the content that influencers share on social media is related to the niche of your business, their audience will probably get your sponsored content with similar excitement. This implies you will have the option to get top-notch leads by joining forces with micro-influencers. 

  • High Engagement 

Micro-influencers normally have high rates of engagement. This is on the grounds that they don’t own a gigantic fan-following and are as yet ready to associate on an individual level with their audience. 

This makes their networks more closely knit compared to those of the macro-influencers. As indicated by some researches, micro-influencers’ engagement rate on Instagram was around 3.6 percent whilst macro-influencers could only get about 1.5 percentage of the engagement rate. The previous is greater than the average engagement rate of about 1.73 percent for Instagram. 

  • Cost-effective

Surely, among the greatest benefits of micro-influencers is that they are literally very affordable. This is significant for independent companies, which ordinarily have constrained spending plans and budgets, not at all like super enterprises. 

By and large, the micro-influencers charge around $100 for a 10k audience. This implies an influencer with about 25k audience might be keen on cooperating with you for as less as $250. This is a distinct contrast to the macro-influencer, in which the costs go into a great many dollars.

Find a suitable micro-influencer for your business

The effective strategy for locating the most suitable micro-influencer for your brand is to use, which is the easiest-to-use platform and enables the business to find the micro-influencers in no time. Using, you can have followers with the same interests and analyze who works with your rivals in the market. Moreover, by uncovering the influencers on social media, you can target and analyze your audience and your brand marketing sources.

Using to find micro-influencers for collaborations

With the fierce competition in the market, every brand wants to distinguish itself and therefore, find ways that make it stand out of the crowd. One strategy to become obvious is to collaborate with a micro-influencer to promote your brand. Not only because it is highly effective, but it helps in building the trust of your target niche with your brand with the help of micro-influencer. Let’s have a look at how to find perfect micro-influencers for your brand with in some easy steps.

Now that you will see brand discussers, you can choose the perfect one for your brand collaboration on the basis of their bio, professionalism, subscribers, and social mentions. 

The second way is to find influencers with the search on keywords.
E.g.: fill in “social media marketing” to get all people who talk about it.

There you have it. You just found yourself the most suitable micro-influencer for your startup. Due to the high engagement rate and cost-effectiveness of micro-influencers, your startup can leverage this efficient strategy anytime you want. Mainly, their audience is absolutely niche, and this surely gets you more top-quality leads.


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